GoDaddy's Super-AD

I have been a loyal Godaddy.com customer for almost a year. I even blogged about Godaddy.com last year to talk about its great services and cheap prices. (See Entry Here)
This year, Godaddy.com decides to further increase its market share and company awareness as a domain registrar by expanding its advertising campaign into Television and Radio. Traditionally, Godaddy.com has only marketed itself via the Internet. Bob Parsons, CEO of Godaddy.com, decides to debut the company's TV commercial in Superbowl. Bob explains, "So what better way to enter [an awareness campaign] than to use the Super Bowl? The Super Bowl's not a one-shot ad for us. We'll follow up with a campaign that spends a million a month, mostly in TV, radio and print." (from ClickZ.com Interview)

You may also check out another news article about GoDaddy's Superbowl debut on webhosting.info.

Why am I blogging about all this? Well, NFL told Fox to pull Godaddy.com's second 30 second spot and 5 second marquis spot after the airing of the first ad. Why? I guess NFL thought Godaddy.com's advertising was offensive? I did not think Godaddy.com's ad was porn-like at all especially compared with beer commercials aired in last year's Superbowl. Perhaps NFL thought the ad was making fun of NFL's own censorship committee. Who knows? Well, NFL is certainly strickly enforcing the family oriented theme this year after last year's Janet Titty Timberlake fiasco. But pulling Godaddy.com's second TV spot for whatever reason is definitely too much censorship in my opinion. Let's not forget that we are not living in iron fist China.

I think the ultimate winner here is still Godaddy.com. The news of the company's ad being rejected has provided more publicity for Godaddy.com than the pulled Superbowl spot.

Anyways, you may continue to follow this story on Bob Parsons' blog. Also, check out the 30 second video of the ad that was aired and then rejected during Superbowl. Do you agree with NFL?

Thanks Mark.